Northern Finland Outdoor Life Fair improves customer’s fair experience through a new mobile app
“The development process of the app kept its schedule and the fine tuning after the initial feedback went smoothly.” Erkki Kuoksa, Lapin Messut
Northern Finland Outdoor Life Fair is a 4-day event that gathers hunting, fishing, camping, and nature photography enthusiasts under the same roof.
The last time this fair was held in 2015, it welcomed 50 000 visitors. This year, the fair has over 300 exhibitors and there is a variety of activities and presentations going on throughout the event. As there is plenty to see and experience at the fair, there has to be a way to make it easy for visitors to find what interests them the most.
With so many visitors it's important everyone gets the most out of their fair experience and they find everything they might be interested in. Having this goal in mind, the fair organiser Lapin Messut co-produced a mobile application with Pepron. The app includes all the necessary content about the fair in a clear and pleasant fashion.
Lapin Messut organises also the annual Snowmobile Fair and Lapland’s Outdoor Life Fair 2018. All three fairs are deliberately shown in the same app. Thus, it creates a natural opportunity for the exhibiting companies to be present and visible in several fairs as the visitors in each fair are somewhat the same people.
The app includes the most important aspects needed in a successful fair experience, such as a list of exhibiting companies, map of the area, updates during the fair, arrival instructions, etc. It is designed to serve the visitors as well as to bring a new channel for the exhibitors to promote their products and services.
“We were looking for a way to develop the visitors’ experience and a mobile app seemed to be an excellent solution. Our vision is to replace our paper fair brochures in the near future as previously we have had to print thousands of them. Through its features the app also offers the visitors an opportunity to plan their fair visit already in advance.
"We continue to develop the app in collaboration with Pepron and value any feedback from its users. After all, the app exists to serve the visitors and exhibitors and to develop their experience even further.” Erkki Kuoksa, Lapin Messut